The other day on the Facebook I had a chat with a friend about how social media sucks away time from writing. No, the irony didn't escape us. We agreed that social media is responsible for more dead novels than a Nazi book burning. (Or rather, I agreed with myself, which happens a lot on social media.)
Shiste, the brown shirts couldn't dream of a way to stifle creativity more effectively. Social media is as addictive as it is required in the author world. You can network all manner of opportunities...at the cost of your author soul. For all the time spent on Facebook, Twitter and whatnot, you may as well be at the rally tossing your own books in the fire. But hey, at least a lot of people showed up. Go talk to them. Roast marshmallows in the flames of your words.
You can't get those results without soaking social media in your promotional goo. It wouldn't matter if I channeled the ghostly spirit of Oscar Wilde through my fingertips. If no one knows what you're doing, no one's going to read it.
The trick is to find a balance. Much easier said than done.
I found inspiration in K.A. Laity's blog post at A Knife and a Quill here. She's a person who's always on social media, yet still cranks out the material. Even if you're not a writer, you could benefit from her tips about balance.