OK, that's a little misleading. It's 99 cents. I don't see that as being necessarily less than $1, do you? It's a dollar, people. Really, what is a penny worth? Close your eyes, take two breaths and check your bank account. Someone probably just paid you a copper to do that. Sure makes for some good marketing lingo, though.
Anyway, it's a whole novel for 99 cents for September.