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Shortly after releasing Maynard Soloman & the Bull$hit Cancer Awareness Campaign for the Kindle, I was invited to do a guest post about "pinkwashing" on crime writer Fiona Johnson's blog here. The editor of the Lake Minnetonka Patch online newspaper in Minnesota read the post and invited me to submit an article for his site.

I expanded on the original blog post, hitting the street and doing some research into a variety of pinkwashed products. How Pinkwashing is Hijacking Breast Cancer Awareness was published on the Lake Minnetonka Patch on Friday.

Now the article is being distributed to other Patch newspapers across the state, to the tune of about a dozen. It's taking off on social media, too, with people chiming in about the ridiculousness of pinkwashing. Seems they don't like being duped.

Even the organization that first coined the term "pinkwashing," Breast Cancer Action, got in touch with me, albeit to clarify how its definition of the word differs from mine.

What about you? Click here to read How Pinkwashing is Hijacking Breast Cancer Awareness.